柴娃娃是一家服裝網上商店,其名字是香港俗語,有著一群朋友的意思。我們為品牌設計了其標誌及一系列的輔助用品,標誌的靈感源於小時候的群體玩意,並且具有延續性,於不同的場合和節日能演變成不同的模樣。而標誌的字體我們把"A"字特意設計成露營帳篷的圖案,這是基於露營是其團隊最愛的活動之一。
名片的印刷我們特意選用了riso的印刷方法,這是一種舊式的印刷術,跟柴娃娃希望塑造的氛圍很匹配,而近十年,使用riso的文創品牌也有著顯著回升的趨勢。
Chai-Wa-Wa (CWW) is an online clothing store whose name is a Hong Kong colloquialism meaning "a group of friends." We have designed its logo and a series of supplementary items inspired by childhood group activities, allowing for versatility that can adapt to different occasions and festivals. The font of the logo features the letter "A" specially designed to resemble a camping tent, reflecting the team’s love for camping, which is one of their favorite activities.
For the business cards, we specifically chose the riso printing method, an old-fashioned printing technique that aligns well with the atmosphere Chai-Wa-Wa aims to create. In recent years, there has also been a significant resurgence in the use of riso among creative brands.